New Delhi, India, December 18, 2014: YU, the new online brand from Micromax Informatics, today announced the launch of its first and the much awaited device YUREKA, through an exclusive partnership with Cyanogen Inc. YUREKA is the first device from YU to be launched with Cyanogen OS and get exclusive OTA firmware updates and support in India. Cyanogen OS, built on Android, is known for delivering a number of rich software advancements that optimize performance, customization, security, and privacy features on mobile devices. YUREKA will be exclusively available on Amazon.in at Rs. 8,999 and registrations will begin on 19th December from 2pm onwards.

With YUREKA, YU imparts power to the consumers to redefine the mobile space in the country by simply giving the control in a user’s hand; to create their own world, make their device look the way they want to; a cooler world, a world dashed in their identity.

YU will usher a new era of android development in India, as it will allow users to root their devices, without voiding the warranty. This will allow users to run endless customization on their device and offer an enhanced product experience, presently not being supported by any other brand in the country. For the android community in India, this would mean an opportunity to unleash the full potential of the device, while working closely with the brand and Cyanogen.

All the software features are backed by strong hardware capabilities as well. YUREKA offers cutting edge smartphone capabilities enabled by the Snapdragon 615 processor with integrated 4G LTE Cat4 modem and 64-bit multi-core CPU is designed to provide high speed connectivity, as well as offering an optimal balance of high performance and power efficiency so you can enjoy faster download speeds and get more done in less time with battery power to spare.  YUREKA offers consumers a 5.5 inch HD IPS display and 2 GB DDR3 RAM, which allows for flawless multitasking experiences and efficiency, a Qualcomm Adreno 405 GPU that is designed to enable an incredible amount of visual detail in 3D imagery, enabling smooth frame rates and full HD video with H.265 HEVC support.  Qualcomm Adreno is a product of Qualcomm Technologies, Inc.  .

To create a robust developer ecosystem, YU has already started engaging and connecting with the Indian Developers Community, through its forum at ‘forums.yuplaygod.com’; an exclusive platform for the developers to ideate, discuss and nurture ideas.