KOLKATA: Keen to leverage the festive season to shore up sales in a rather flat market, Tata Motors has launched a special celebration edition range of passenger vehicles that will offer more features at an additional price. The celebration edition of Bolt, GenX Nano, Safari Storme and Indigo with special celebration kit will be sold from October 13. Zest will be added to the lineup later and the sale will continue till November 15.

Tata Motors has also introduced a festive season cash back offer. In it, customers buying Tata cars between October 1 and November 15 stand a chance to win a minimum cashback of Rs 2,000 and a maximum of Rs 50,000. Few lucky customers even stand a chance to win 50% or 100% cashback.

Tata Motors president (passenger vehicle business unit) Mayank Pareek said, “As we enter the auspicious season, we wish all our customers compliments of the season. Festive season is all about celebrations and we want to partner with our customers to provide them the joy of mobility with the celebration edition range. Designed and developed with state-of-the-art features, this range exemplifies the company’s focus on best-in-class products with a festive touch. We will continue to strive towards offering exciting products as we move ahead and hope to see our brand evolve as a winner in the years to come.”