Jun 1, 2015
WELCOMES SIDDHARTH MAHADEVAN AND STEPHEN DEVASSY AS NEW BRAND AMBASSADORS

PALM Expo, Mumbai, May 28, 2015: HARMAN, a premier audio, infotainment and software services company, has launched a dozen new products for its professional customers at the PALM Expo today. The new product portfolio comprises mixers, portable PA systems, a guitar pedal, loudspeaker management processors and the latest in LED lighting solutions from HARMAN’s renowned brands, including AKG®, AMX®, BSS Audio®, Crown®, dbx®, JBL®, Lexicon®, Soundcraft® and Martin® lighting.

Today, HARMAN also welcomed Siddharth Mahadevan and Stephen Devassy as the newest brand ambassadors for its Lexicon and AKG audio brands, respectively. Siddharth Mahadevan is the talented son of the famous singer and composer, Shankar Mahadevan. He was recognized for his playback singing for the hugely popular Zinda soundtrack from the movie Bhaag Milkha Bhaag. Stephen, on the other hand, is a well-established pianist and music producer, who holds the record for being the highest Asian scorer in piano exams from Trinity College of Music.

Speaking on the association, Siddharth Mahadevan said, “It’s a great privilege to endorse a renowned brand like Lexicon. I am a huge fan of HARMAN’s technology – its audio equipment helps me deliver an unmatched audience experience during live performances and always delivers great sound output during studio recordings.”

“We’re extremely honored to welcome both Siddharth and Stephen into the HARMAN fold,” said Prashant Govindan, Director – Professional, HARMAN India. “It’s a matter of great pride when the country’s top musicians come forward to speak about their excellent experience with HARMAN’s products and cutting-edge technology.”

Siddharth and Stephen joins an impressive roster of artist endorsees for HARMAN India’s Professional brands, including Sivamani, Ranjit Barot, Niladri Kumar, Mihir Joshi and Sunitha Sarathy – who will be performing live at the HARMAN Live Arena – undoubtedly one of the biggest attractions at the PALM Expo this year.