Hyundai Motor India Ltd, HMIL, India’s biggest passenger car exporter and second largest auto major has officially announced its four year partnership with Board of Control for Cricket in India (BCCI), as an Official Partner for all the matches to be held in India with special category rights. Hyundai has officially signed a partnership with BCCI for all matches to be played in India over the next four years for all the three cricketing formats – Test, One day, and T20.

As a part of this partnership, Hyundai will offer fleet of its premium cars for transportation of various stakeholders throughout the event. Hyundai Motor India Ltd offers vivid collection of versatile cars that provides exceptional luxury, comfort and safety. An array of top features and design elements certifies drivers and passengers can fully enjoy state-of-the-art technology, better comfort, and stylish interior as well as exceptional exterior design. Besides from providing vehicles, Hyundai will also start some innovative programmes throughout the tournament to Cricket fans across the country for ‘Experience Hyundai’.

Mr Y K Koo, Managing Director and CEO, Hyundai Motor India Ltd commented on the partnership, “Hyundai is extremely proud to be the Official Partner of the Board of Control for Cricket in India (BCCI) for the next four years. Indians love their cricket, and they love their cars and that’s one of the reasons Hyundai has always been closely associated with a sport like cricket. We want to keep the excitement around Hyundai brand by engaging our customers at every point. This partnership is a part of Hyundai’s efforts to expand its presence in global sporting activities like Cricket, Football, Golf and World Rally Championship across worldwide markets. Hyundai sees this cricket partnership as a core element of its strategy, playing a vital role in connecting global customers to our brand.”

Mr Anurag Thakur, Honorary Secretary – Board of Control for Cricket in India (BCCI) stated, “We are glad to welcome Hyundai on board as the Official Partner for all international matches organized by BCCI in India. Hyundai is a global automotive leader and we look forward to working together for the next four years to deliver a strong partnership at all our matches in India.”