Bangalore, India  December 11, 2014:  Infor, a leading provider of business application software serving more than 73,000 customers, today announced that Etam Group, leader in the women’s clothing distribution sector, has demonstrated renewed confidence by expanding the scope of Infor’s Marketing Management solutions to cover all of its trade names: Etam, 1.2.3. and more recently, Undiz, which has been witnessing rapid levels of growth since its creation.

Etam Group, a French company with almost 20,000 employees and 4,200 retail outlets throughout the world (including 720 in France), has opted to change the way it uses Infor’s Marketing Management solution, a multi-channel marketing campaign management solution (email, letter, SMS, social networks, etc.), by optimizing the client relationship while making it possible to analyse the impact of marketing activities on turnover. The group has also decided to adopt Infor Interaction Advisor, a specific marketing solution from Infor that helps to develop the share of revenue linked to cross-selling while simultaneously improving client loyalty.