Google Reports Quarterly Earnings

The hits just keep coming. Having just responded to European regulators about alleged anti-competitive practices there, Google now faces similar formal charges in India.

Google is facing new complaints from tech companies, this time in India, that it is cooking search results to benefit its own businesses to the detriment of competitors.

In response to a request for information from the Competition Commission of India (or CCI), several companies that run travel, e-commerce, and social networking sites in that country said that the Internet search giant is fixing results so that consumer searches are more likely to end up on a Google property rather than a competitor’s site, even if the competitor’s site is more relevant, according to The Economic Times.

The original complaint came from Bharat Matrimony and the Consumer Unity and Trust Society, but other companies including Flipkart, Facebook FB 0.80% , the map division of Nokia, MakeMy-Trip.com and Microsoft MSFT 0.07% , which fields Bing search against Google, also piled on, according to the report.

Google has until September 10 to respond. The CCI could fine the Mountain View, Calif. tech giant up to 10% of its annual income—or $1.4 billion— if it is found to have acted in an anti-competitive manner.

Fortune reached out to Google for comment and will update as needed. Last week, Google filed a response to a similar complaint made in April by European regulators that its search results favor its own shopping sites over those of rivals.

In a blog post, Google senior vice president and general counsel Kent Walker wrote that while the EC’s Statement of Objections (SO) charges that Google’s display of paid ads from retailers “diverted traffic” from other shopping services, but:

… the SO doesn’t back up that claim, doesn’t counter the significant benefits to consumers and advertisers, and doesn’t provide a clear legal theory to connect its claims with its proposed remedy. Mountain View, Calif., filed a response to a similar complaint filed in April by European regulators, last weekSubscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.